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Marketing agency · South Florida

Done-for-you
newsletters
on a schedule you can hold us to.

You keep practicing. We write, design, print, send and publish the work that keeps your name in front of the people who already trust you — and it goes out every month, whether or not it was a busy one.

One point of contact · Month to month · You own every account

13 businesses have an issue published in the library. Read them

Why it keeps working

Most marketing stops before it starts working.

Everyone shows up for month one. It only compounds if it keeps arriving after that, and that is the part that usually breaks — which is why the four things below are the ones we lead with.

You talk to the person doing the work

No account manager in the middle forwarding your question to someone you have never met.

It goes out on the date we agreed

Every piece gets a ship date a month ahead, and it ships on it. Production runs on software we built for this, so a busy month cannot quietly become a skipped one.

No long contract

Month to month, thirty days' notice. Stay because it is working, not because you signed something in January.

Everything is in your name

Your list, your domain, your ad accounts, your CRM. If we stop working together you keep all of it, including what we built inside it.

The monthly newsletter

Four pages a month, written for your business.

A printed issue in the mailbox and a digital flipbook in the inbox, going to the people who already know you. The format does not change from a law firm to a contractor — what changes is what goes in it, and who it is written for.

Why this channel

The arithmetic is not close.

Reaching the people who already know you costs a fraction of what reaching strangers costs, and they answer. These are published industry benchmarks — read the note under them.

$36returned per $1 spent on email marketingLitmus, The ROI of Email Marketing
77%of B2B marketers use email newsletters in their content programContent Marketing Institute
25×the cost of winning a new client versus keeping an existing oneHarvard Business Review (5–25×)
9%response rate for direct mail to an existing house listANA / DMA Response Rate Report

Published industry benchmarks, not results from our clients. Marketing outcomes vary by practice, market and list — we do not promise numbers before we have seen yours.

Our work

Real issues, for businesses with nothing in common.

Not mockups and not a case-study PDF. Every cover here went to print and to a mailing list for a real client — a family law firm, a personal injury practice, a business law firm, a real estate brokerage, a salon and a home services franchise — and the same production line made all of them. Open any one and read it end to end.

Where the work goes

Run from South Florida. Sent all over.

The desk is in Fort Lauderdale. The mail goes out to clients in fifteen states and the District of Columbia — none of whom need us in the room to get an issue on time.

Home

Elsewhere in Florida

States we work in

Based in South Florida. The client list runs to fifteen states and the District of Columbia, from Florida to Washington State — all of it produced from the desk in Fort Lauderdale.

How it works

Four steps, repeated every month.

You approve a plan once a month and see everything before it ships. That is the entire ask on your side.

  1. 01

    We learn the practice

    One long call about what you do, who sends you your best work, and what a good client actually looks like. Nothing gets written before that conversation — which is why the first issue sounds like you and not like a template.

    Week one, once.
  2. 02

    We build the calendar

    A month at a time: the newsletter story, the emails, the ad budget, the article. You see the plan and approve it before a word is written. No surprises, no "what are they doing over there".

    By the 1st, every month.
  3. 03

    We produce and send

    Written, designed, proofed, printed, mailed and published. The newsletter goes out as a physical issue and a digital flipbook the same week. Campaigns fire on the dates on the calendar.

    On the promised date.
  4. 04

    We report and adjust

    What ran, what it did, and what changes next month. Opens, clicks, calls, cost per lead — the numbers that move money, not the ones that make a slide look busy.

    End of month.

Honest fit

This is not for everyone.

We would rather tell you now than take three months of your money finding out together.

It fits when

  • Your best work comes from referrals and past clients, and you want to stay in front of them.
  • You want something in the mailbox as well as the inbox.
  • You would rather approve a plan once a month than manage a marketing task list.
  • You have a list — even a messy one — sitting in a CRM, a spreadsheet or your email.
  • You want one person answering the phone, not an account-management chain.

It probably does not if

  • You want daily social posting and community management. We stopped offering it.
  • You are looking for the cheapest possible option. We are not it.
  • You want to test one month and judge it on the month. This work compounds; it needs a runway.
  • You want us to promise a number of leads before we have seen your market.

Before you call

The questions everyone asks.

Answered the way we would answer them on the phone.

No. Everything is month to month with thirty days' notice. We will tell you honestly that this work compounds and that judging a newsletter on one issue is like judging a gym membership on one session — but that is a recommendation, not a clause. Stay because it is working.

It depends on how many people you are mailing, how much is written from scratch, and how many channels you take. We will give you the whole number on the first call rather than after three meetings. Print and postage run about 60–70 cents a copy and are billed at cost — we do not mark them up.

About twenty minutes. A short call or a few voice notes about what is going on at the firm, plus approval on the plan and the proof. Everything else is ours. Clients who send us one photo and a sentence still get a personal column that sounds like them.

No — we stopped. Doing it properly is a full-time job and we would rather be excellent at five things than mediocre at nine. We will happily build the machine that turns your newsletter into a month of scheduled posts for whoever does run your accounts.

Intake and follow-up changes show up in weeks, because they recover work you were already losing. Newsletters and content work on a longer clock — the referral conversations usually start changing around month four to six. Anyone promising faster than that on a relationship channel is guessing.

Tell us what your firm needs.

Send a short note about the practice and what is — or is not — happening with your marketing. Brandon reads every one of these himself and will tell you straight whether we are a fit.

No pitch deck, no discovery-call gauntlet. One conversation, and a straight answer.

See the workBook a call