The matter closes and the relationship stops
The divorce is final, the case settles, the closing funds. Four years later they need something else, and call whoever stayed in front of them.
Florida law firms
Four pages your Florida clients open, mailed and emailed every month.
Mailed to your past clients and referral sources, and published as a flipbook the same week. In your voice, to the Florida Bar advertising rules, and never sent until your firm says yes.
Why firms here start one
In South Florida, the whole game is being remembered.
Nobody loses referrals because the work was bad. They lose them because a client who hasn’t heard from the firm in two years has to stop and think about the name.
Down here, being good is table stakes
Broward, Palm Beach and Miami-Dade hold one of the densest concentrations of lawyers in the country. Your client can find forty firms like yours in one search.
The season eats the calendar
Season arrives, the docket fills, and marketing becomes whatever the front desk gets to. By the time it’s quiet, the list has been silent six months.
Everyone is fighting over the same inbox
South Florida homeowners get plenty of legal email and almost no legal mail. Four pages with your face on them sit on a counter for a week.
What arrives every month
The whole deliverable, listed.
Nothing here is waiting to be sold to you later.
01
Four pages, ghostwritten in your voice
Your column, one useful article, firm news, something worth keeping — five or six pieces at 200–400 words.
02
Designed to your brand, with a masthead of your own
Your logo, your colors, a nameplate readers recognize before they read a word.
03
Printed and mailed to your people
Past clients, referring lawyers, the professionals who send you work. About 60–70 cents a copy, at cost.
04
A flipbook, emailed the same week
A page-turning link for email, text or your signature. The people who ignore mail see it anyway.
05
A monthly report in plain language
What went out, who opened it, what they clicked, and what we’d change next month.
Intake, ads, the website and the Google profile are priced separately. The rest of the stack is on the attorneys page
How it runs
Twenty minutes from you. The rest is ours.
One conversation and one approval a month. Ask a practicing lawyer for more and the newsletter dies in month four.
- 01
You talk for twenty minutes
A call, or voice notes between hearings. We ask what’s happened and what clients keep asking.
About 20 minutes. - 02
We plan the issue and show you the plan
The column, the article, the firm news, the keeper — listed before a word is written.
Early in the month. - 03
We write, design and proof it
It reaches you finished and read by a person, not as a document to assemble.
No time from you. - 04
Your firm approves it
Nothing prints until a lawyer at the firm says yes. That review is the last word.
Ten minutes, usually. - 05
It prints, mails, publishes and sends
Mailbox and inbox the same week. Next month it happens again, which is the entire product.
On the promised date.
One person, not an account chain
The person who writes the plan answers when you call about it.
When you shouldn’t hire us
If your firm already mails its own issue every month, keep it. That costs less money and more partner hours, and it works.
Real Florida work
10 law firms, published — read any page of them.
Not mockups. Every cover opens the real issue, exactly as the firm mailed it.
Coverage
South Florida, from one desk in Fort Lauderdale.
Every issue is written, laid out and proofed here. The subject matter changes with the practice area; the mechanism doesn’t.
Areas served
Fort LauderdaleCoral SpringsPlantationBoca RatonDelray BeachWest Palm BeachMiami
Practices written for
Family law & divorcePersonal injuryBusiness & commercialEstate planning & probateImmigrationCriminal defenseReal estateEmployment
Florida Bar rules
We already write to the advertising rules
Copy a firm can’t publish is worse than none. Four things decide it, and we handle all four.
- No quality claims
- Past results handled carefully
- Testimonials written to the rules
- Your review is the last word
This describes how we work. It is not legal advice, and it is not a certification that any particular piece of copy complies with the rules that bind your firm. Everything goes to you before it prints or sends, and your own compliance review is the last word.
Questions
What Florida partners ask before they start one.
Three things: how many people you mail, how much is written from scratch, and whether the list needs cleaning first. Print and postage are billed at cost — about $325 a month for five hundred names. We don’t publish a monthly figure; you get it on the first call.
We write to Chapter 4-7 of the Rules Regulating The Florida Bar from the first draft, not by sanitizing copy afterwards: no quality claims we can’t support, past results carrying the context that keeps them from misleading, testimonials only within what the rules permit. This describes how we work, not legal advice — every page goes to your firm before it prints, and your own compliance review is the last word.
We do, column included. Prefer to write your own? Keep it, and we build the issue around that.
A newsletter runs on a longer clock than an ad. Expect referral conversations to start changing around month four to six. Anyone promising faster is guessing.
Fine. South Florida is where most of our work sits, but production is the same wherever the mail goes. Outside Florida we read your state’s rules first, and your review is still the last word.
You keep it in full — the artwork, the flipbook links and the past issues. It lives in a platform opened in your firm’s name, on your card. Thirty days’ notice, no exit fee.
Tell us who is on your list, and we will price the mailing.
Send a note about the practice and roughly how many past clients and referral sources you have.
One conversation, a real number, and an honest answer.