The list is going cold
Every month a past client doesn’t hear from you, a little goodwill goes. Six months on, the person who’d have recommended you without thinking has to think about it.
For law firms
Your best cases come from people who already know you.
Past clients, referring lawyers, the accountant who sends you two matters a year. That list is the practice, and it decays the moment you stop showing up in it.
Most of the issues in our library were made for law firms.
The problem
A referral practice doesn’t collapse. It goes quiet.
Nobody writes to say they’ve stopped thinking of you. By the time it shows in the numbers, those relationships have been cold for a year.
Marketing is whoever is least busy
It gets done in the gaps — a paralegal in January, nobody in February. Consistency is the mechanism, and it’s what a busy practice can’t supply.
The inquiry sat until Monday
Someone found you on a Friday evening, filled in the form, and heard nothing for sixty hours. They didn’t wait. You paid for that lead either way.
Practice areas
Firms we have already written for
Eight practice areas so far, and the research on yours is ours to do.
- Family law & divorce
- Personal injury
- Business & commercial
- Estate planning & probate
- Immigration
- Criminal defense
- Real estate
- Employment
What we do
What a firm gets, in the order we would usually build it
Most firms start with the newsletter. It costs you about twenty minutes a month — you don’t have to take the rest.
Start here
The monthly newsletter
Four pages in the mailbox, a flipbook in the inbox — or digital only, for less. Ghostwritten from one short call: your column, one useful article, firm news.
Print & digital newslettersThen
Intake that answers in sixty seconds
Every inquiry — web form, phone, Google, Facebook — into one place, with an instant reply and a sequence that chases while you’re in court.
CRM setup & lead follow-upThen
The list, worked
Cleaned, loaded and on a calendar. Referral-source campaigns, past-client reactivation, and review requests timed to the end of a matter.
Email marketing & automationWhen it’s worth it
Paid, aimed at intent
Google for the person searching your practice area tonight. Meta and YouTube for the ones who’ll need you in six months. Accounts in the firm’s name.
Google, Meta & YouTube adsUnderneath all of it
A site and a Google profile that hold up
Fast, readable on a phone, clear about what you do and where. A filled-in Google Business Profile and a real review process beat most local SEO work you could buy.
Websites, SEO foundations & contentNew
An AI receptionist that never goes home
Answers after hours, takes the details, books the consult and texts you the summary. For a firm losing calls to voicemail, it’s the highest-return item here.
AI automation
The library
Eleven law firms, published.
Real issues, mailed and emailed by the firms whose names are on them. Read any of them here.
Compliance
We already write to the advertising rules
Most agencies will hand a Florida firm copy that can’t be published. We write to Chapter 4-7 of the Rules Regulating The Florida Bar from the first draft.
No quality claims
No superlatives and no comparative quality claims, unless you hold the certification that permits them. Those are the words that get copy pulled.
Past results handled carefully
Verdicts and settlements are objectively verifiable or they don’t run, and they carry the context that stops them misleading anyone about the next case.
Testimonials written to the rules
Client comments are used within what the rules permit, and never edited into an implied promise about outcomes.
Your review is the last word
Everything comes to you before it prints or sends. We know the rules well enough to keep you out of trouble, and well enough to know the firm — not the agency — signs off.
This describes how we work. It is not legal advice, and it is not a certification that any piece of copy complies with the rules that bind your firm. Your own compliance review is the last word.
Questions
What partners ask before they sign
No, and that’s the point of the format. A newsletter that reads like an advert gets binned. Yours opens with something personal, and the practice content follows.
We’ve produced issues for family, personal injury, business, estate, immigration, criminal and real-estate practices. The mechanism doesn’t change; the subject matter does, and we research it.
Yes — the library on this site is real client work, published with their knowledge. What we won’t do is tell you what any of them pay.
That’s fine — we work with firms nationally. We’ll read your state’s rules before writing a word, and your own compliance review is still the last word.
Intake and follow-up changes show up in weeks, because they recover work you were already losing. The newsletter works on a longer clock — expect referral conversations to change around month four to six.
Tell us what has gone quiet. We’ll tell you where we’d start.
Send a short note about your business and what is — or isn’t — happening with your marketing. Brandon reads every one and will tell you straight whether we’re a fit.
No pitch deck, no discovery-call gauntlet. One conversation, one straight answer.