Advertising
Paid ads, run by someone who reads the search terms report.
Google for the people typing your service into a search bar right now. Meta and YouTube for the ones who do not know they need you yet. Both accounts in your name, both reviewed every month, both with the wasted clicks cut out rather than left running because nobody looked.
in revenue for every $1 spent is the average Google reports across its advertisers.
Google Economic Impact ReportSearch ads reach people already looking; display and video build the demand that fills search later.
Google / Think with GooglePublished industry benchmarks, not results from our clients. Marketing outcomes vary by practice, market and list — we do not promise numbers before we have seen yours.
Where the money usually leaks
Most underperforming ad accounts are not badly targeted — they are unattended. Broad match quietly buys search terms nobody would choose, a landing page loads slowly on a phone, and the form is three fields too long. None of that shows up unless somebody opens the account.
We open the account. Every month you get the negative keywords we added, what we turned off, and what it cost per genuine inquiry — not per click, per inquiry.
What you get
Everything included, listed.
No line item here is an upsell waiting to happen. This is the scope.
Google Search campaigns
Built around the terms people actually type when they need you now, with a negative-keyword list that grows every month.
Meta — Facebook & Instagram
Audience building, retargeting the people who visited and did not call, and creative that looks like the rest of your brand.
YouTube
Short pre-roll aimed at your area and your audience. Cheap reach, and the format almost nobody in professional services is using well.
Landing pages and tracking
A page built for the ad, conversion tracking that fires on a real inquiry, and call tracking so a phone lead is not invisible.
Monthly optimization
Search terms reviewed, budget moved to what works, losers switched off. Reported in plain language.
Your accounts, your data
Opened in your name on your card at cost. The history stays with you if we ever stop working together.
Questions
The things people ask before they sign.
For Google Search in a competitive South Florida market, below about $1,000 a month in ad spend the data comes in too slowly to optimize honestly. Meta and YouTube go lower. We will tell you if your budget is too small to be worth spending rather than take it.
No. A flat management fee, so we have no reason to talk you into spending more than the account can use.
You do. It is created under your business, billed to your card, and we are granted access to it — never the other way round.
Related
What usually sits alongside this.
Websites, SEO foundations & content
A fast site, a Google profile that is filled in properly, and articles worth publishing.
The foundations, done right.CRM setup & lead follow-up
Leads captured, tagged and followed up automatically — so a Saturday inquiry is not a lost one.
Nothing falls through.Email marketing & automation
Campaigns and sequences that go out on a calendar rather than whenever somebody remembers.
Your list, worked properly.Tell us what your firm needs.
Send a short note about the practice and what is — or is not — happening with your marketing. Brandon reads every one of these himself and will tell you straight whether we are a fit.
No pitch deck, no discovery-call gauntlet. One conversation, and a straight answer.