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Your farming newsletter supplier closed. Now what.
Morris Marketing Group, which supplied real-estate farming newsletters for decades, shut down in November 2025. This page is meant to be useful whether or not you ever hire us.
First, the situation
Morris Marketing Group closed in November 2025. Agents who had run the same farming newsletter into the same neighborhood for years found the pipeline simply stopped.
There is nothing satisfying about a company going under. People lost jobs and a lot of agents lost a supplier they had trusted for a long time. If you are reading this because your issue did not arrive, the useful thing is not commentary. It is a checklist.
Get your list back, and do it before anything else
The single most valuable thing in this whole arrangement is the mailing list — the farm, the past clients, the sphere. In a lot of vendor relationships the list lived on the vendor’s system and the agent never held a clean copy.
Work through this in order, because each step gets harder the longer you leave it.
- Log in to any account you still have access to and export everything, today. Addresses, names, tags, unsubscribes. A CSV on your own drive.
- Search your email for old exports, proofs and mail-house manifests. A count-and-address file attached to an invoice three years ago is still a list.
- Contact the printer or mail house directly if you know who it was. They often hold the address file for the job separately from the marketing vendor, and they are usually willing to hand an agent their own data.
- Check your CRM and your brokerage system for the same people. It will be messier and older, but it is a floor to rebuild from.
- Rebuild from public records last. If you farm a defined geography, a fresh owner-name and address pull for those streets will get you most of the way back.
Whatever you do next, insist the list lives in an account in your name. This is the lesson the closure is teaching, and it costs nothing to apply.
Work out what you actually own
Beyond the list there is a second question that catches people: how much of what you were mailing was yours.
Templates, stock photography, recipe columns, market-statistic panels and the newsletter masthead itself are frequently licensed to you for as long as you are a subscriber, not sold to you. When the subscription ends, so does the license — and that does not change because the vendor is the one who ended it.
- Your logo, your headshot, your name and your written columns are yours.
- A vendor-designed template, their illustrations and their syndicated articles usually are not.
- Your domain and your email-sending account are yours if they were opened in your name. Check whose name is on them.
- Old PDFs of past issues are worth saving now for reference, even if you cannot reuse the artwork.
Do not rush the replacement
The instinct after a supplier disappears is to sign with the first alternative that answers the phone, because there is an issue due. Resist that for a fortnight.
Missing one month of a farming newsletter is a smaller problem than being locked into the wrong twelve. The neighborhood will not forget you in thirty days. If you want to hold the ground in the meantime, a single well-written letter or a market update emailed to the same list buys you the time.
We will say the obvious thing plainly: we are one option among several, and you should get more than one quote. There are good real-estate newsletter suppliers, and there are printers who will happily do the production if you have someone to write it. A shop that tells you not to shop around is telling you something about itself.
What to ask any replacement, including us
These are the questions that separate a supplier you can leave from one you cannot. Ask them before you sign anything.
- Whose name is on the list, the email platform, the domain and the ad accounts? If the answer is not "yours", stop there.
- Can I export the full list, including unsubscribes, myself, at any time, without asking?
- Do I own the finished artwork and the print-ready files if we part company?
- What is the notice period, and is there an exit fee or a minimum term?
- Is the writing original to me, or a syndicated issue that also goes to three other agents in my county? If it is shared, is my farm protected by territory?
- Who is actually writing it, and what happens to my issue if that person is ill?
- What is the print and postage cost, and is it billed at cost or marked up?
What farming content is for, and why generic issues stopped working
A farming newsletter is not lead generation in the ad sense. It is a claim to a neighborhood, made repeatedly, so that when somebody finally moves your name is the one already in the drawer. That takes years, which is exactly why the interruption is annoying.
The part worth upgrading while you are switching is specificity. A syndicated issue with a national market chart and a recipe is fine. An issue with the three streets that sold last month, what they went for, what the association is arguing about, and one paragraph in your own voice about the school rezoning is a different object entirely.
That is the one thing we will claim outright: what we produce is written for your farm, not licensed to it.
How we would restart it
If you do come to us, the first month is mostly cleanup rather than creativity.
- Get the list into an account in your name and de-duplicate it against whatever you recovered.
- Rebuild the masthead in your branding, so the neighborhood recognizes it as continuous rather than new.
- Twenty minutes on the phone about your farm — what is selling, what people ask you at the mailbox, what you actually think about the market there.
- One issue out, proofed and approved by you, printed and mailed at cost, plus a digital flipbook and an email the same week.
- Then it is monthly, on a date that does not move.
Questions
The things people ask before they hire us.
We cannot compel a closed company to release anything, and we would be careful of anyone who says they can. What we can do is help you rebuild from the sources you still have — exports, old manifests, the mail house, your CRM and a fresh public-records pull on your farm geography.
We can build something in the same spirit — same feel, same format, your branding — so it reads as continuous. We will not copy a design that was licensed to you by someone else. You would own the new one outright, which the old one probably was not.
Yes. Get at least two besides us. Ask all of them the ownership questions above, and compare on notice period and on whether the writing is original to you, not on the monthly figure alone.
Realistically, four to six weeks from the first call for a printed issue — most of that is list cleanup, branding and print lead time. Digital only can be faster. If someone promises you next week, ask what they are skipping.
No. Most of our clients are law firms, and we also work with a tour operator, a salon and a trucking company. The production process is the same; what changes is who your audience is and what belongs on page one.
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Lost your supplier and not sure what you still own?
Send us what you have — an old issue, a list export, an invoice from the printer — and we will tell you what is recoverable and what your options are. Including the ones that are not us.
No pitch deck, no discovery-call gauntlet. One conversation, one straight answer.