A Miami newsletter service, in English and in Spanish.

Miami is a different market, not a bigger Broward

Miami-Dade is its own county, its own courts, its own bar association and its own way of doing business. Brickell is a financial district with international clients in it. The airport and the port make the city a trade hub for Latin America, and that shapes the client list of every immigration attorney, customs broker, freight forwarder, trade lawyer and accountant in town.

Alongside that is a very large base of owner-operated businesses — clinics, contractors, agencies, restaurants, small practices — that grow almost entirely by word of mouth.

Spanish is not a translation afterthought here

A large share of business in Miami-Dade is conducted in Spanish. Plenty of firms have a client list where the English version of a mailing is the one that gets skimmed.

So here is exactly what we do, with no overclaiming. We write the issue in English from your interview. We then produce a Spanish edition, professionally translated and set in the same four-page layout, so it looks like the same publication rather than a handout. Before either version prints, you or someone on your team reads the proof.

What we do not claim is that the Spanish is ghostwritten from scratch in Spanish by a native writer sitting in our office. It isn’t. If your audience is entirely Spanish-speaking and the voice has to be native from the first draft, tell us on the first call — that may be a job for someone else, and we would rather say so now.

Why a mailed newsletter still works in a city of towers

Miami has more high-rise living than Broward or Palm Beach, and a bank of mail slots in a lobby is a harsher environment for print than a house with a mailbox at the curb. We will not pretend otherwise.

Two things save it. First, most professional lists are business addresses, not condo lobbies — mail to an office gets opened by someone whose job is to open mail. Second, the digital flipbook and the email edition ship the same week, so the issue reaches people who never look at paper.

If your list is mostly residential towers, the digital-only program is probably the better buy, and it costs less.

What goes in a Miami issue

The useful article is usually the one that earns the issue. In this market that often means a deadline, a rule change, a filing requirement or a document people keep getting wrong — written so a smart non-specialist understands it.

• Your column, in your voice, from a twenty-minute interview.
• One article people would actually keep.
• Firm or business news — a hire, a move, a new service line.
• A clear next step that isn’t a hard sell.

The rest of what we run

Newsletters are the flagship, but a Miami business that generates a lot of inbound usually has a follow-up problem before it has a marketing problem. Calls missed at lunch. Forms answered a day late. Intake documents chased three times.

• GoHighLevel CRM with pipelines and missed-call text-back.
• AI receptionists, booking agents, chat widgets, intake and document chasing.
• Email campaigns and automated sequences.
• Google, Meta and YouTube ads, above a real minimum budget.

Thirty miles south, and no office there

Miami is about thirty miles from the Fort Lauderdale desk. That’s half an hour at 10am and considerably worse at 5pm on I-95, which anyone who has done the drive already knows. We’ll come down for a first meeting.

We don’t keep an office in Miami-Dade and won’t list one. Most of our clients are in other states — fifteen of them, plus the District of Columbia — and have never met us. Local is a preference worth having, but it is not what makes the work good.

What we don’t do

No social media posting or community management. No promises about rankings or results we can’t control. No advertising engagement below a budget where the spend can actually learn anything.

And no team behind a curtain. It’s one person, which is why we say no to work that doesn’t fit rather than take it and do it badly.