Pompano Beach, Broward County
A newsletter service in Pompano Beach for businesses that live on repeat customers.
We’re in Fort Lauderdale, about ten miles down Federal Highway. Most of what we do for a Pompano business is writing, printing and mailing the thing your past customers actually read.
Pompano runs on trades, and trades run on being remembered
Pompano Beach has a working waterfront. The Hillsboro Inlet keeps a real commercial and charter fishing fleet in the water, and around it sits the marine trade that keeps boats running — canvas, rigging, engines, detailing, haul-out, brokerage. Add the marine industry to the contractors, the A/C and roofing companies, the auto shops and the independent professional offices scattered along Federal, Atlantic and Sample, and you have a city made mostly of small owner-run service businesses.
Those businesses have one thing in common that decides how we market them. The customer doesn’t need you today. They needed you eighteen months ago and they’ll need you again, and in between there is nothing keeping your name in front of them. That gap is where a newsletter does its work.
The boat owner isn’t on your list once — he’s on it for a decade
Marine work has an unusual rhythm. The same owner comes back for bottom paint, then a canvas replacement, then an engine job, then eventually sells the boat and buys a bigger one from a broker he trusts. Every one of those is a separate sale to a person you already know. Firms in that position usually chase new leads and let the existing relationship go quiet, which is the expensive way round.
Same story for a Pompano roofer or an A/C company. The referral comes from the person whose kitchen you fixed in 2023 — but only if they can remember your name when a neighbor asks.
- Seasonal timing that matters here: hurricane season, and the run-up to boat show traffic in the fall.
- Snowbird owners who are out of state half the year and read mail when they come back.
- A referral network of captains, brokers and marinas that is small enough that reputation travels fast.
What actually goes in a Pompano issue
Four pages, monthly, ghostwritten in your voice after a twenty-minute call. For a trade business that usually means a short column from the owner, one genuinely useful article, and something the customer keeps.
- A pre-season checklist — what to do to a boat, a roof or a system before June.
- A job you finished, told as a story, with the part that went wrong left in.
- The staff page. In a trade, people hire the technician they recognize.
- One clear thing to do next, with the phone number where it can’t be missed.
We don’t do social media management, here or anywhere. If posting is what you want, we’re the wrong shop and we’d rather say so on this page than on a call.
Redevelopment changes who your neighbors are
The stretch near the beach and the pier has been through a long redevelopment, and the mix of businesses along that corridor now is not the mix that was there fifteen years ago. New restaurants and new residents arrive next to businesses that have been on the same block for decades.
If you’re one of the long-standing ones, that is an opportunity and a risk in the same sentence. New residents are new customers who have never heard of you, and they’ll pick whoever shows up first. Mail reaches a new household in a way a Google ad usually doesn’t, because they haven’t started searching yet.
Print, digital, or both
The full program is four printed pages in the mailbox, a digital flipbook link you can text, and the email version the same week. Print and postage are billed to you at cost through our print partner — we don’t mark up paper.
Digital only is a real option and costs less. Plenty of businesses start there and add print once it’s paying for itself. For a customer list that skews older or seasonal, we’d push you toward print.
Local is a preference, not a requirement
We work with clients in fifteen states and Washington, DC. Almost none of this needs anyone in the room — the interview is a phone call, approvals happen by email, the print job goes to a mail house.
Being ten miles away is still worth something. We know what a Pompano address means, we know the difference between the beach side and the west side, and we can be in your shop if there is a reason to be. We just won’t pretend that’s the reason to hire us.
Questions
The things people ask before they hire us.
No. We’re a small shop based in Fort Lauderdale, about ten miles south, and we come to you when there’s a reason to. Everything else runs by phone and email, which is how it runs for our out-of-state clients too.
No, that’s normal for a trade business. Pulling the names out of your invoicing system, de-duplicating them and getting them into one list is part of getting started, not an extra line on the bill.
About twenty minutes. One call, usually on a Tuesday, and an approval on the draft. Photos from a recent job help but you can send them from a phone.
Sometimes not. Under a couple of hundred names the postage math gets thin and we’d usually start you digital-only and build the list first. We’ll tell you which side of that line you’re on before you sign anything.
Yes, though for most trade businesses we’d get the newsletter and the review process running first. Ads are the expensive way to reach someone who already knows you.
Keep reading
Related pages
Let’s talk about your Pompano Beach customer list.
Tell us what you do and roughly how many past customers you can put your hands on. We’ll come back with a plan — including if the honest answer is that you don’t need us yet.
No pitch deck, no discovery-call gauntlet. One conversation, one straight answer.