Grounded in your content only
It answers from your documents and can point at where the answer came from.
Website chat
A chat widget that knows what you charge and what you don’t handle.
Trained on your own pages, your documents and the answers your team already gives, so it talks about your business instead of inventing something plausible.
The problem
Why most website chat is worse than none
Two kinds of chat widget sit on small business sites and both cost you something. The first is a decision tree ending in "leave your email" — a contact form in a costume. The second is an ungrounded chatbot that will tell somebody you handle a case you’ve never touched.
Meanwhile the real opportunity is quiet. Most people who land on your site leave without contacting anyone — a form is a commitment and a question isn’t. Chat doesn’t create demand, though. It converts the person already on the page.
How it works
How it gets built
Nothing goes live the day it’s built.
01
We feed it your own material
Your site pages, service descriptions, FAQ, fee schedule, the PDFs you send new clients, and the answers your team keeps writing in email.
02
We decide what it isn’t allowed to answer
For a firm that means advice, outcomes and deadlines. For a trade, quoting sight unseen. Those get "that one needs a person".
03
It asks for the inquiry at the right moment
Not on the first message. It answers the question first, then asks for a name and a number. Asking too early is why widgets get closed.
04
It hands off cleanly
In office hours it passes a live conversation to whoever is on the inbox, transcript already there. After hours it takes the details.
05
We read what people asked and fix the gaps
Every month you get the list of questions it couldn’t answer. That list is your prospects telling you what your website failed to say.
What you get
What it does
No line item here is an upsell waiting to happen.
It says it doesn’t know
The most valuable thing a chat widget does is refuse. We’d rather it lose a conversation to a human than win one by making something up.
Captures the inquiry properly
Name, number, what they need and where they came from, into the CRM with the transcript attached.
Live hand-off to whoever is on
A person takes over mid-conversation from the same inbox that holds your texts. The visitor sees a name change, not a restart.
Built for a phone screen
Most of your traffic is on a phone, where a bubble that covers the page is an irritation. It stays small and it closes.
English and Spanish
It replies in whichever language the visitor opens with. The inquiry reaches you in English either way.
Who it is for
Who we’ve built this for
Built mostly for law firms. The machinery doesn’t care what you sell.
- Law firm — what a consultation costs and whether you handle that kind of matter, then declines anything resembling advice.
- Dental practice — insurance, new patient paperwork and what a first visit involves.
- Contractor — takes the job and the address, and books the estimate rather than promising a number.
- Salon — answers service and pricing questions at eleven at night, when the browsing happens.
- Thrift store — hours, what arrived this week and whether you deliver, without leaving the till.
- Home services — sorts an emergency from a job that can wait until Thursday, and routes them differently.
Honest answers
The four things everybody asks.
It reads like short, plain writing rather than a person typing, and we wouldn’t disguise that. It’s brief, and it says it’s an assistant. What it doesn’t do is the fake-personality thing — no name badges, no "great question".
That’s the failure that matters, so the whole build is arranged against it. It answers from your library and declines outside it. It can still misread an ambiguous question, so it offers a person early.
People hate the widget that pops open uninvited and demands an email. That’s a configuration choice and we make the opposite one. If you’d rather not have a bubble at all, skip it — missed-call text-back usually earns more per dollar.
A fixed price once we know how much material it needs, with most single automations in the low four figures. Model usage is charged to your account at cost.
Related
What usually gets built alongside it.
AI phone receptionist
Answers every call day or night, and hands over to a person when it should.
Read moreAI appointment booking agent
Reads your real calendar, offers real slots, books and handles the reschedule.
Read moreMissed-call text-back & speed to lead
Every missed call and new inquiry gets a reply from your number inside a minute.
Read moreTell us whether website chat is the right first build.
Tell us how calls and inquiries reach you now, and what happens to the ones that arrive at the wrong moment. We’ll tell you which build is worth doing first.
Discovery is a fixed fee and you keep the shortlist either way.